Project Brief:

Design Factory Las Vegas (DFLV) partnered with Goldstar atPPAI for the launch of their company rebrand. Goldstar was also implementing anew product to their offerings, so they wanted to allocate specific areas foreach product while keeping the design cohesive throughout.  Goldstar had three main goals with theexhibit, an open/inviting layout, impactful branding with earth tones, andindependent areas for each product.

‍

Challenge:

Goldstar’s product line consists of writing supplies,drinkware, bags, and displaying these pieces in dedicated areas, while makingit a cohesive feel was the main challenge. A variety of samples for eachproduct was going to be displayed, so we wanted to avoid it looking like a swapmeet.

Solution:

DFLV delivered a custom modular exhibit utilizing a mixtureof textures and finishes. Adding display infills consisting of faux moss, woodand fabric helped deliver the earth tones that Goldstar was trying to achieve. Wealso designed the booth with angled walls and varying heights that allowed formaximum brand visibility. The freestanding angled walls helped separate thedisplay space for each of their product lines while keeping the exhibit spaceopen.

The Result:

DFLV successfully hit all the marks. Goldstar’s rebrandcould be seen across the hall. Their sales team onsite couldn’t be happier aswell. The functionality of the design with the variety of displayed productswas a huge success.  

‍

“I just want to say howlovely it was to work with you and the entire DFLV crew for this show!

It was a big one for us,with lots of changes and growth, and I so appreciate all of your hard work and coordination - especially on the show floor with John and his crew!”

-      Lane Hokanson

Global Marketing Manager

‍