Planning Your Booth for the Summer Fancy Food Show 2025
The Summer Fancy Food Show is one of the most anticipated trade shows in the specialty food industry — and it’s happening June 29 to July 1 at the Javits Center in New York City.
If you’re exhibiting this year, here are a few key things to think about when planning your booth — whether you’re renting or building custom.
1. Focus on Product Visibility
This show is all about the food, so make sure your products are the star. Clear counters, well-lit shelving, and front-facing packaging displays help attendees engage faster.
2. Create an Experience
Sampling matters, but so does storytelling. Add a screen with your origin story, incorporate scent and sound, or build a mini “market-style” setup inside your booth to give buyers a feel for your brand.
3. Keep It Clean and Efficient
Javits Center foot traffic is no joke. Keep your layout open and flowing. Avoid tight corners or high tables that block interaction.
4. Prep for NYC Logistics
This isn’t a hotel ballroom in Vegas — NYC show logistics are tight. Be sure your booth partner handles freight, union install requirements, and electrical planning.
5. Think Beyond the Show
Consider how your booth performs on video. This event gets tons of social coverage, and a photogenic booth can bring you visibility beyond the Javits walls.
Whether you need a custom design or a last-minute rental, our team at Design Factory can help you create a booth that feels as premium as your product.
Contact us to get started — we deliver and install nationwide.